Which Amazon overseas warehouse is better than the US overseas warehouse?
Amazon overseas warehouses and US overseas warehouses are the most commonly used overseas warehouse warehousing service platforms for cross-border e-commerce. From the current point of view, Amazon's overseas warehouses will account for a larger proportion. But with the increase of cross-border e-commerce sellers, the number of users of both is decreasing. So, what's the difference between the two? How should we choose?
1. Support product promotion
If you choose Amazon’s overseas warehouse, the Amazon platform will increase the exposure of the seller’s products, such as improving the seller’s listing ranking, helping the seller to grab the shopping cart, etc., which is more conducive to increasing the seller’s traffic and sales. If you choose overseas warehouses in the United States, overseas warehouse service providers will not provide platforms for sellers’ products like Amazon, or increase their exposure on the platform. Sellers need to do their own marketing to improve store performance.
2. Differences in handling of bad reviews after product delivery
Any medium or negative reviews caused by Amazon’s overseas warehouses can be removed by Amazon, and the seller does not need to worry; if the medium or negative reviews caused by the US overseas warehouses are used, the overseas warehouse service provider cannot provide after-sales and complaint services and cannot succeed. Eliminate negative reviews left by customers. Generally speaking, there are very few negative reviews caused by the logistics and distribution of overseas warehouses in the United States.
3. Differences in return support
Amazon supports customers' unconditional returns and exchanges. Amazon's overseas warehouse will no longer conduct any evaluation on the returned products, nor will it charge any fees to buyers. Even if the returned product has no quality problems, Amazon will never resell the product. This return method is more customer-oriented, which leads to a higher return rate. Amazon charges additional fees if the product is returned, destroyed, or returned to the seller.
If it is an overseas warehouse in the United States, if the returned product is not a quality problem, the seller can be provided with the service of changing the label or repacking, and then sell it, which can reduce the loss of the seller.
Putting goods in overseas warehouses has potential safety hazards. It is placed in Amazon's overseas warehouses, and its security is linked to the security of the Amazon account. If there is a problem with the products sold on Amazon, your account will be closed by Amazon, and the products in Amazon's overseas warehouses will also be temporarily detained; if you store the goods in overseas warehouses in the United States, you don't have to worry about this risk.
5. Support brand promotion
Major customers who settle in Amazon's overseas warehouses have the opportunity to be selected by Amazon's official platform every month, and see Amazon's small activities every Friday. This is a measure by Amazon to encourage companies to put goods into Amazon's overseas warehouses. If Amazon’s official support is obtained, then the traffic of the platform is definitely essential, which is also an important reason why many companies choose Amazon’s overseas warehouses. Compared with overseas warehouses in the United States, it is just a simple storage place for goods, which does seem a bit powerless, but it is much cheaper than Amazon's overseas warehouses.
Both have their advantages and disadvantages. Amazon overseas warehouses have their own platform support advantages, while US overseas warehouses have advantages in terms of price. You can choose according to your own needs.
Remarks: The above content is only an internal opinion and is for reference only.
