What are the advantages and disadvantages of choosing Amazon FBA?

Cross-border e-commerce has become the transformation direction of more and more domestic e-commerce companies. The operation of cross-border platforms may be similar to domestic e-commerce platforms, but cross-border logistics is different from domestic logistics. Cross-border e-commerce logistics should be one of the most troublesome problems for cross-border e-commerce merchants. For merchants stationed on Amazon, choosing a reliable logistics and transportation company is crucial to their own operations.

Advantages of Amazon FBA

Generally speaking, merchants who have just started cross-border e-commerce do not have their own overseas warehouses, and the cost of renting an overseas warehouse is also a lot of expenses. This is a big burden for small and medium-sized enterprises, so novice merchants generally For them, Amazon FBA is their best choice. The full name of Amazon FBA is Fullfillment By Amazon, and the Chinese translation is Amazon logistics. It is a one-stop logistics service provided by Amazon for warehousing, picking and packaging, delivery, collection, customer service and return processing. So what are the advantages and disadvantages of cross-border e-commerce logistics Amazon FBA, and is it suitable for your choice?

Advantages of Amazon FBA:

1. Improve the listing ranking, help sellers improve customer trust and increase sales

2. Years of logistics experience, with warehouses all over the world, can realize intelligent management

3. Fast delivery timeliness (24-hour sorting and delivery at the warehouse)

4. 24-hour professional customer service

5. Solve some bad reviews about logistics accidents

6. Waiver of Amazon FBA fees for those high value items

Disadvantages of Amazon FBA

Disadvantages of Amazon FBA:

1. The cost will be a little higher than the domestic shipping cost (especially the FBA delivery on non-Amazon platforms), but it also depends on the product

2. The whole process is intelligently operated. If some label barcodes, invoice barcodes, etc. are missing, it may not be able to be stored in the warehouse

3. The return address only supports the United States (if you are doing FBA on the US site)

4. The problem of return, the customer can return the product if they want to return it, and there is no need to communicate with FBA too much (the return is too random, which brings trouble to the seller)

In the Amazon operation, after the buyer buys your product, then you have to quickly deliver the product from China to the buyer, just like we place an order on the domestic e-commerce platform. Fast delivery, of course, in order to save costs, some merchants will choose to cooperate with some cheap logistics companies, the delivery speed is too slow, and finally the buyer may refuse to accept the delivery because the waiting time is too long. This is undoubtedly a blow to the seller. There is no problem with the goods themselves, because the express delivery messed up, which should not be done. Therefore, in terms of logistics, we must carefully choose a reliable cross-border logistics company.

Remarks: The above content is only an internal opinion and is for reference only.